Long before energy drinks, there was an energy supplement known as UPTIME. It was available in tablet form and had a massive following among students and athletes alike one of its biggest fans was Ben, a college student at UCSB. Ben loved coffee, but upon trying UPTIME, instantly converted.
Soon after the life-changing discovery, he called the company to find out where it was sold and cleared out the shelves of all the local 7-11s.
When Carrie met Ben, UPTIME was a major part of his life. But not yet hers. Her love affair with UPTIME began after they were married and had their first kid. “It was a natural sense of alert. I never felt the energy happening. It was just there when I needed it.” – Carrie
A few years later Ben was traveling for business and was unable to find UPTIME anywhere. He grew concerned and in typical “Ben” fashion, decided to phone the company just like he did when he was in college. He learned that UPTIME was having issues and its founder had recently passed away. Needless to say, Ben and Carrie were not willing to let UPTIME go.
In 2012 they bought the company and rebuilt the business. Carrie, with a background in fashion, re-designed the bottles to be clean, simple and “wearable.” Classic black and white. Not to mention, stand out from the already crowded, crowd of energy drinks. Ben with his entrepreneurial background, developed the blueprint to success.
Today, Ben (CEO) and Carrie (Chief Creative Officer), although polar opposites, (the yin and yang of the brand), stand united in their belief that UPTIME allows them to be their very best self. And it has for over 30 years.